Will Righeimer has been named CEO at Lindora, the largest medically supervised weight loss, wellness and consumer products company in the United States.

Mr. Righeimer, 47, spent nearly 6 years as a President and Global General Manager for Mars, Incorporated, a $35 billion global company, where he was responsible for the company’s organic foods and drinks, wellness products as well as e-commerce and licensing for the category’s offerings.

More recently, Righeimer served as Chief Executive of Kuantum Brands, the leading clinical hydration beverage company in North America, until its acquisition by CAB Enterprises, Inc., a subsidiary of Pisa Pharmaceutical, the largest pharmaceutical company in Mexico.

Righeimer’s career includes senior management roles at PwC, IBM and several private equity and venture backed companies. He earned a Bachelor’s Degree in Accounting from the University of Minnesota and a Master’s in Business Administration from the University of Minnesota, Carlson School of Management. He is also a Certified Public Accountant.

“Will’s strong operational background and proven track record of building brand value make him a perfect leader for Lindora,” said Dan Lubeck, Founder and Managing Director of Solis Capital Partners, which has an equity interest in the company. “We believe that Will’s extensive background in health and wellness packaged goods as well as his past success in driving innovative solutions will enable Lindora to accelerate the brand’s growth and innovation platforms.”

“More than two-thirds of the nation’s adults are considered to be overweight or obese so weight loss and overall wellness are at the forefront of the health care discussion,” said Righeimer. “Lindora is uniquely positioned to provide the best patient outcomes through its proven model.

“Lindora is a powerful brand, in the right space, at the right time and I’m excited to join the team at this transformational growth stage,” Righeimer said.

Bob Allison of Innovate Partners, who also has an equity position in Lindora, said that he believes Mr. Righeimer’s skill set is exactly what Lindora needs to take the brand to the next level. “Will’s ability to inspire and effectively lead teams made him our top choice. His appointment is the last piece in building our executive team, which we believe to be exceptionally strong.”

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